Advertising Destinations

Advertising destinations are destinations that allow you to use data in Freshpaint to target ads to your users.

Supported Advertising Destinations

Freshpaint supports the following advertising destinations:

• AdRoll

• Basis

• Bing Ads

• Facebook Conversions API

• Facebook Pixel

• Google Ads

• Google Ads Conversion API

• impact.com

• LinkedIn Ads (Beta)

• LinkedIn Insight Tag

• Pinterest Ads (Beta)

• Pinterest Tag

• Reddit Ads (Beta)

• Spotify (Podsights)

• StackAdapt

• TikTok Ads

• Twitter Ads

Event Mapping

In additional to accepting custom events, most advertising destinations accept a set of "standard events". These are events that have some special significant to the destination. As an example, here are some of the standard events Facebook Pixel accepts:

• AddToCart

• AddToWishlist

• Lead

• PageView

• Purchase

To help you get your events into a destinations standard events, Freshpaint provides event mappings. Event mappings let you rename your events before they are sent to a destination. As an example, you could map your Submitted Email event in Freshpaint to the Facebook Pixel standard event lead: